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A name is not just a label. It is the synthesis of what you do, how you do it, and the values that guide every choice.
Starting today, our company is taking on a new identity: REDMADE. This strategic rebranding represents the natural evolution of our business in the lighting sector, but that's not all.
A name that reflects our approach
The new corporate image stems from the need to communicate even more clearly who we are and what we have always done.
REDMADE combines our historical identity— REDMADE —with the word MADE.
- RED remains at the heart of the brand: synonymous with quality, reliability, and technical expertise.
- MADE expresses what sets us apart: a working method based on in-house design and Made in Italy production, and on customer service.
For us, REDMADE literally means "made by us, according to our standards."
Why this choice?
The new name allows us to:
- builda stronger and more recognizable global identity;
- communicate our added value immediately: we are not just retailers, but a company that designs, tests, and manufactures LED solutions in-house;
- compete more effectively on international markets.
Same company, same team, same quality
Rebranding does not change who we are.
Among other things, the following remain unchanged:
- the company name (Universal Science .r.l.) and administrative data
- the people and the technical and sales team
- domestic production Made in Italy
- product quality
- processes and relationships with customers and partners
For those who work with us, nothing changes from an operational point of view. Only the name changes, to more clearly convey our identity, including at an international level.
A look to the future, with the same solidity as always
REDMADE is a more direct, more recognizable, more international name.
An identity designed to accompany our growth, while keeping intact the values that have brought us this far.
It's still us.
From today, even more clearly: REDMADE.
